Sotheby’s and the Future of the Art Market
A Fairy Tale About How Sotheby’s Saved the Art Market from Collapse
Once upon a time, in a world where art was struggling to find its place, the great auction house Sotheby’s stood as a towering figure in the industry. But even they began to feel the tremors…
It seems auction houses are ready to do whatever it takes to make money, no matter the cost.
If something is trending, they’ll jump on it without hesitation.
I don’t want to remind you again and again and again about all those memecoins created by a Sotheby’s executive and how they were sent to the moon (oops, too late, lol), so instead, let’s imagine their next steps:
Sotheby’s enters marketplaces.
Sotheby’s creates a product feed for its art and luxury items, integrating it with platforms like Farfetch (a luxury e-commerce marketplace focused on fashion and beauty products).
This way, auction lots blend seamlessly into marketplace feeds alongside other high-end goods.
Sotheby’s and the Mystery Loot Boxes.
They adopt the “mystery box” concept popular in gaming and esports, where users pay for a container/case/box that could contain something far more valuable — or far less.
Imagine buying a car or handbag and finding a surprise painting inside, turning your deal into either a huge win or a total loss.
This experiment pushes Sotheby’s into new markets, including real estate.
They start selling houses, factories and other large assets with hidden “treasures” inside — perhaps an unwanted painting or even one of Koons’ Balloon Dogs.
Okay, let’s go…
Sotheby’s and livestreams.
They embrace livestream art sales, starting in Asia and ending with Sotheby’s buying TikTok to dominate global livestreamed art sales.
According to various sources, livestream shopping is already one of the most popular e-commerce formats in Asia.
After a viral moment where Twitch streamers (privately sponsored by Sotheby’s) use viewers’ live donations to buy art at auction, Sotheby’s doubles down on the strategy.
Sotheby’s & Gambling
Gambling companies’ revenues are growing worldwide. At the same time, in countries like Brazil, people are already struggling with gambling addiction.
But this won’t stop Sotheby’s.
Sotheby’s announces its own game:
“Art & Crash.”
Users have to exit a deal before the “crash” happens.
If you don’t exit in time, you lose all your money.
If you exit before the crash, you get nothing.
However, if your amount reaches the value of one of the “available lots for sale,” you can claim it for free.
*The game operates on fair unfair probabilities.
…
In the end, Sotheby’s will save the art world destroy itself — and bring art down with it.
The end.
...your worst artist and best friend,
Once upon a time, in a world where art was struggling to find its place, the great auction house Sotheby’s stood as a towering figure in the industry. But even they began to feel the tremors…
It seems auction houses are ready to do whatever it takes to make money, no matter the cost.
If something is trending, they’ll jump on it without hesitation.
I don’t want to remind you again and again and again about all those memecoins created by a Sotheby’s executive and how they were sent to the moon (oops, too late, lol), so instead, let’s imagine their next steps:
Sotheby’s enters marketplaces.
Sotheby’s creates a product feed for its art and luxury items, integrating it with platforms like Farfetch (a luxury e-commerce marketplace focused on fashion and beauty products).
This way, auction lots blend seamlessly into marketplace feeds alongside other high-end goods.
Sotheby’s and the Mystery Loot Boxes.
They adopt the “mystery box” concept popular in gaming and esports, where users pay for a container/case/box that could contain something far more valuable — or far less.
Imagine buying a car or handbag and finding a surprise painting inside, turning your deal into either a huge win or a total loss.
This experiment pushes Sotheby’s into new markets, including real estate.
They start selling houses, factories and other large assets with hidden “treasures” inside — perhaps an unwanted painting or even one of Koons’ Balloon Dogs.
Okay, let’s go…
Sotheby’s and livestreams.
They embrace livestream art sales, starting in Asia and ending with Sotheby’s buying TikTok to dominate global livestreamed art sales.
According to various sources, livestream shopping is already one of the most popular e-commerce formats in Asia.
After a viral moment where Twitch streamers (privately sponsored by Sotheby’s) use viewers’ live donations to buy art at auction, Sotheby’s doubles down on the strategy.
Sotheby’s & Gambling
Gambling companies’ revenues are growing worldwide. At the same time, in countries like Brazil, people are already struggling with gambling addiction.
But this won’t stop Sotheby’s.
Sotheby’s announces its own game:
“Art & Crash.”
Users have to exit a deal before the “crash” happens.
If you don’t exit in time, you lose all your money.
If you exit before the crash, you get nothing.
However, if your amount reaches the value of one of the “available lots for sale,” you can claim it for free.
*The game operates on fair unfair probabilities.
…
In the end, Sotheby’s will save the art world destroy itself — and bring art down with it.
The end.
...your worst artist and best friend,
hEhe and my contemporary art criticism
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All text, photo, and video materials belong to their owners and are for demonstration purposes only. Please do not use them in commercial projects.
